Overview
The goal of this project was to rebrand Martinique Aimé Césaire to better reflect the African influences of Martinique's culture and honor the politician and poet the airport is named after.
Industry
Beverage
Service
Visual Identity
Signage Design
Duration
3 months
Process
The current Martinique Aime Cesaire lacks differentiation and doesn't embody the culture and life of the island of Martinique as well as it could. The branding overall is outdated and uses very standard work, hindering its overall presence. As such, this rebrand aimed to repair some of those weaknesses without losing sight of the functional design necessary for airports to remain efficient and working.
The revamped brand identity and overall design changes significantly enhance the unique feel and presence that Martinique Aime Cesaire has. The new signage reflects the unique cultural mixing of the island and creates a welcoming, fun space, while still clearly communicating the necessary information for travelers.
PORTFOLIO
Hopewell Earthworks Museum
Hopewell Earthworks Museum
Hopewell Earthworks Museum
Branding
Visual Identity
Web Development
Annapurna Liqueur
Annapurna Liqueur
Annapurna Liqueur
Brand Identity
Package Design
Advertisement Design